Lawyer Direct Mail Advertising
Profitability Guidelines
We have been marketing Attorneys using court cases for many years and we know target advertising can work for you but there are certain guidelines you must follow. The following is what makes target advertising work.
If you will follow these Guidelines, you can expect a prosperous target advertising practice.
Advertisement Guidelines
Apart from the usual material mentioned in your ad such as emphasizing the consequences of paying off a ticket or pleading guilty, we recommend the following:
- Only target cases you are comfortable with representing or your office staff handling.
- You Must consistently get your advertisements mailed out each day.
- Your ads Must be of quality print and media.
- We highly recommend using multiple advertisements. For example, a DWI ad, a speeding ad, etc. We can help you design these ads based on our case data.
- Include your email, text & phone number. If an Attorney can be contacted directly by cell phone, mention it and the best time to call.
- Be sure you can accept a form of payment via phone, your website or an app and emphasize this in your ad.
- You don't have to list your fees but you can suggest your fees are competitive or your fees start at a certain price.
- Use the free services of Case Plus. Include the QR code in your advertisements. We will provide you the QR code and create your online profile.
Office Guidelines
With the use of Case Mail, you will be contacted by many prospective clients. How you respond to and retain these clients is up to you or your staff. If you need assistance with these guidelines please contact us and we will be glad to help.
- Make sure someone is going to consistently answer your calls and follow up with any missed calls ASAP.
- Make sure someone is consistently monitoring your email and text and replying ASAP.
- Make sure whoever responds to your prospective clients is consistently cooperative and friendly. This is a must!
- Be able to easily facilitate payment via phone or remotely.
If you follow these Guidelines, you should be competitive and profitable. Once you begin advertising, it usually takes 6 weeks to start seeing a profit. This is due to the timeliness of court dates. Be sure to budget for that first 6 weeks out of pocket advertising cost and we can help you with that. If necessary, you can start out with a weekly maximum number of Ads and after the profit starts coming in you can increase that weekly number. We offer many ways to help our customers and we look forward to helping you.